I was surprised to see the 280x at <300$. I wonder what they'll put this at, to compete.

the 280x is just old stuff rebadged and tweaked. hate it when they all keep doing that

290x is not a twin GPU. And if the AMD intends to sell it for the price similar to GTX780 (around 600-650 EUROs). than they can keep it, thanks. 

Benches and details: http://www.tomshardware.com/reviews/radeon-r9-290x-hawaii-review,3650.html

$550. Why am I buying Nvidia Titans again? 

The R9 280X looks great for it's price range. If Newegg is any indication, it's cheaper then the 770, let alone the 780!

280X is a great price - street price in UK is £235 for the Sapphire version. Usually slightly more expensive over here due to exchange rates, but that's still $370, not far off the US Amazon price medium of circa $340.

Tempting .... but I'll wait and see what the dual GPU version comes out as in a few weeks/couple of months

Guru3d R9 290X Review

http://www.guru3d.com/articles_pages/radeon_r9_290x_review_benchmarks,1.html

Guru3d Dual R9 290X shoot off Versus Dual GeForce GTX 780 SLI:

http://www.guru3d.com/articles_pages/radeon_r9_290x_crossfire_vs_sli_review_benchmarks,1.html

Its already forced NVidia price cuts, so eyes on if thinking NVidia, new price points may meet your need.

Performance wise, the R9 290X takes the crown for overall performance. Its a tad hot, might want to wait for Partner boards, but it looks a winner.

Price War

Nvidia's GeForce GTX 780  is  getting the largest price cut, from $649 to $499. That makes it $50 cheaper than  AMD's comparable R9 290X.
Read more: http://www.pcworld.com/article/2058325/nvidia-cuts-high-end-graphics-card-prices-to-fight-amd.html#ixzz2jAHDTzu8

The less-expensive Nvidia GeForce GTX 770 is also getting a price cut,  from $399 to $329. AMD still hangs onto a cost advantage here, with the  comparable Radeon R9 280X retailing for $299.
Read more: http://www.pcworld.com/article/2058325/nvidia-cuts-high-end-graphics-card-prices-to-fight-amd.html#ixzz2jAHZXhuk

NVidia Responds?

Nvidia also announced a price and release date for its previously-teased GTX 780  Ti graphics card: It'll cost $699 when it launches on November 7, placing it  above anything that AMD currently offers. But with specs and benchmarks still  unannounced, we'll have to wait and see how Nvidia will justify the premium  price.
Read more: http://www.pcworld.com/article/2058325/nvidia-cuts-high-end-graphics-card-prices-to-fight-amd.html#ixzz2jAHxrZx0

I love price wars rofl

See this is what competition does for the industry. It is required or else we have Nvidia running around with absurd pricing on GPUs. I am still going to buy an AMD card just to help it against Nvidia if anything else.

AMD doesn't need help with their GPU market share since they snatched the contracts for both the next playstation and xbox consoles. If anything you should be oogling their CPUs if you really want the market to stay competitive.

But how much money does AMD make of the consolecontracts?   Rumor has it that Nvidia wasn't interested in the consoles since the profitmargin is so slim. AMD however, who is poor, have to jump at everything.

Speaking of their CPUs, Kaveri looks promising though I doubt they will beat Intels best priceperformer, the i5 4650K. I also believe that Intel will make a perfect homerun against AMD with their next processors.

Yup ..... this Round reignites the price war that's for sure. NVidia have to - at present there is no where else for them to go, hence their deep price slashing. Even the Flagship Titan has been taken down

http://www.guru3d.com/articles_pages/radeon_r9_290x_review_benchmarks,24.html

NVidia are hanging on for Maxwell, have been for 2/3 years now, keeping itself going with the GPGPU chip it had on the shelf. The upcoming 780si might keep their head up, but its only a finger in the dike.

Both NVidia and AMD have been winding up to unified main memory and GDDR6 in 2014 with brand new from the ground up GPUs for the last 2/3 years - that's when it all comes together, and is a genuine step-change in GPUs, not just marketing glitz and die-shrinks.

2014 will be a big Step Change in GPUs, will be interesting to see if NVidia has got over production yield problem they have been plagued with. The GPUs from AMD and NVidia mid to end 2014 are both genuine new ones from the ground up, no smoke and mirrors.

It could get bloody - bodes well for continued price wars, not before time

Dang .... sorry double post - forgot to include the link to NVidia look-ahead plans etc.

http://www.brightsideofnews.com/news/2013/3/19/nvidia-future-gpu-roadmap-revealed-maxwell2c-volta-innovations-shown.aspx

I have to disagree. If you want a low end gaming rig AMD CPUs are the way to go, so are deffo in good standing with gamers who don't want or cant spend allot of money on a new gaming rig, same goes for places like libraries, education institutions and offices.  

Spot on .... IBM had a massive strategy change after Lou Gerstner took over IBM following their gargantuan losses amounting to $24 Billion in the period 1991 to 1993. He kicked off, and steered, the industry change from mainframe to client server. In 1997, he went on the "offensive" to regain IBM market position and reputation by buying Tivoli, a Corporate level of Client-Server software. Part of that strategy was a massive change in IBM PC Sales and management. They used Tivoli to open doors with Corporates, the PC Sales teams followed with the PC Hardware deals for the Corporate networks, the latter queued in the Software guys - that being his ultimate goal, shifting IBM focus to software and Client server. It took 10 years, but he transformed IBM into what it is now.

The latter is the reason IBM PC chips are the way they are, they meet the Corporate needs, any gaming sales are a nice bonus - gaming related PC/CPU sales are a drop in the bucket for them, but still nice to have. IBM make their dosh on client-server and related corporate software and hardware.

AMD knew there was no way they could compete long term in that market head to head - so they went for the budget end of the market, very lucrative in its own way. However for that history reason, its insane to try and equate IBM V AMD hardware, they are made for different markets, gaming sales is a bonus for both of them, and they sure as hell don't see each other as direct competitors - different market places altogether.